Running a cake stall- top tips

Last weekend I helped run a summer fair in aid of the musical society I am part of. “Summer” being in inverted commas here as there was a lack of sunshine and a LOT of rain.

My designated stall, as you can imagine, was the cakes- something that, surprisingly, I hadn’t done before. I love baking for other people, but I have never baked to sell for charity, so this was a completely new experience for me. In total we made around £100 profit on the cake stall, which was an excellent contribution to the over all takings. We didn’t sit down all day!

So, I decided to share some of my top tips here for anyone else planning on having a cake stall.

  1. Plan, plan, plan! Do not underestimate the amount of time and effort you’ll need to prepare cakes, go shopping, set up your stall etc. Find out if anyone else is willing to help bake as well and communicate so you don’t end up with lots of the same items. It’s also good to have a range for sale such as cup cakes, tarts, biscuits, tray bakes, loaves and whole cakes.
  2. Shop at Aldi! If you’re looking for high quality ingredients without the price tag Aldi is my go to. I usually use Aldi products for all my home cooking, but their home baking range is particularly impressive… with a small price tag. Before I went I worked out exact measurements of products I would need so as I wasn’t caught short and didn’t spend unnecessarily.
  3. Invest in some proper cake tins! Getting some cake tins is imperative for transporting your baked goods to the location of your stall. I really like the offerings from Garden Trading, which are extremely sturdy, keep everything safe, and look really pretty.
  4. Look is everything! The first impression people have of your stall is how it looks, so make the effort. I bought some cheap bunting from Poundland, took some checkered table cloths and a couple of paper dollies.
  5. Think carefully about your prices! Don’t undersell yourself. You might think going cheap will mean more sales, but people are prepared to pay for quality. You can always reduce your prices later on in the day.

Good luck!

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